Incorrect applications of the mark

Incorrect applications of the mark, minimal, corporate-clean, high-contrast

Preview image. Unlock full-res

Grid of "don't" examples crossing out distorted, recolored, rearranged and low-contrast versions of the RTP Institucional lockup with pink X overlays.

Industrymedia
Palette
#FFFFFF
#0000FF
#ED2891
#F4B8C8

Summary

The misuse page ("Aplicações incorretas"), showing six incorrect treatments of the RTP Institucional lockup, each struck through with a pink "X".

Visual description

The left white column carries the head and black paragraphs warning never to manipulate the mark's elements. The right area is a grid of six lockups each overlaid with a translucent pink "X": a stretched mark, a reversed/scrambled element order, a mark with altered spacing, a recolored descriptor, the lockup on a hot-pink ground with poor contrast, and the lockup mistyped "RTX" over a low-contrast photo. Each shows a specific forbidden change.

Key takeaway

The translucent pink "X" overlay is a clear, consistent "don't" marker that lets the wrong example still be read. Covering distinct failure modes (distortion, recolor, reorder, contrast, typo) in one grid is an efficient guardrail page.

Reuse notes

A standard misuse grid. Reach for it in any logo guideline to fence off the common abuses. Pick one consistent strike-through device and reuse it on every tile so the page reads as a single rule set.

From this deck: Incorrect applications of the mark

View deck

More like this