CIBSE Brand Guidelines - Socials (Instagram stories)

CIBSE Brand Guidelines - Socials (Instagram stories), photographic, corporate-clean, cool

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A social application page on a blue background showing Instagram story assets, a phone story mockup plus three vertical story cards using bold block colour.

Summary

The Instagram stories social page: a cobalt-blue field holds a phone showing a story plus three vertical story cards, all built from bold block colour, diagonal cuts and people photography.

Visual description

A solid cobalt-blue background frames the assets. A phone mockup at left shows an Instagram story: a photo of a smiling woman in green with a diagonal blue overlay carrying "Are you a student, apprentice or graduate?" in white, topped by the CIBSE story header and a "Send message" bar. Three vertical story cards sit to the right: "Looking to start a career in engineering?" over a diagonally-cut photo of a man at a laptop; "Join us on 5th November ... and discover a world of possibility with CIBSE" framed in a thin white border over blue with an inset group photo; and a "Register today at cibse.org" card on the bright gradient with the reversed hawk lockup. The page caption (blue "Socials" heading) notes animated Instagram stories using bold block colour and lively imagery. Every card reuses the diagonal-cut device.

Key takeaway

Carrying the diagonal-cut photo treatment into vertical story format and pairing it with bold full-colour text frames, so a story series stays unmistakably branded even at phone scale. The mix of photo-led and solid-colour frames keeps a story sequence varied.

Reuse notes

The second of three social pages (Instagram stories). Note: the page copy describes these as "animated," but the still capture shows static frames with no visible motion cue, so any animation is asserted in text only. A clean reference for templating a vertical story set.

From this deck: CIBSE Brand Guidelines - Socials (Instagram stories)

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