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A logo-variations matrix showing primary, secondary and stacked lockups each in blue, boxed-blue and black across a three-by-three grid.
Summary
The logo variations spread: a blue text panel lists four logo types, and a three-by-three grid shows primary, secondary and stacked lockups rendered in blue, boxed-blue and black.
Visual description
A tall cobalt panel on the left names and explains four variations: primary (with tagline), secondary (without tagline), stacked (without tagline) and boxed logos for complex backgrounds. The right side is a labelled grid of nine lockups arranged in three rows (rotated "Primary / Secondary / Stacked" row labels) by three columns. Each row shows the same lockup three ways: blue on white, white reversed inside a solid blue box, and black on white. The primary row carries the underlined tagline; the stacked row centers the hawk above the wordmark inside square blue tiles.
Key takeaway
A compact variations matrix that crosses logo configuration against color treatment in one grid, so every approved combination is visible at a glance. The rotated row labels save horizontal space.
Reuse notes
Ideal reference for documenting a logo family with multiple configurations and color states. The grid scales to however many variations and treatments a brand needs.
