Paddock Club scale and placement

Summary

A placement-rules page showing two dark portrait artboards that demonstrate how the Paddock Club logo should be scaled, aligned, and positioned at the bottom.

Visual description

Warm off-white (#F7F3EC) page with the "Appendix / Paddock Club" header and "Paddock Club / Scale, alignment and position", page 194. The left sidebar carries grey copy under Scale, Alignment, and Position headings. The body holds two tall near-black (#15151E) portrait frames under captioned hairlines. The left frame, "Vertical logo / Aligned to centre", shows the words "CENTRE ALIGNED TYPOGRAPHY" centered with the gold-and-white vertical lockup anchored centered at the bottom inside dotted margin guides. The right frame, "Horizontal logo / Aligned left", shows "LEFT ALIGNED TYPOGRAPHY" set left with the horizontal lockup anchored bottom-left inside its margin guides.

Key takeaway

Demonstrating placement on a real artboard with visible dotted margins, rather than describing it in words, makes the bottom-anchored rule unmistakable. Pairing the centred vertical case beside the left-aligned horizontal case in one view shows how alignment follows lockup choice.

Reuse notes

A clean template for the scale-and-position page of a logo-usage section, especially when the logo lives small and bottom-anchored on premium layouts. The dotted margin frames read as construction guides without clutter. Best when the brand actually fixes the logo to one zone; less useful for flexible placement systems.