Play New endcard motion example

Summary

The endcard motion example: the "Play New" script lockup on amber, shown at two scales to demonstrate the campaign sign-off frame.

Visual description

White background, standard running header and footer. "PLAY NEW ENDCARD" sits upper-left. Two amber tiles fill the lower two-thirds: a wide left tile carries a large red two-line italic serif "Play / New" with the swoosh sweeping out of the final stroke; a narrow tall right tile repeats the same logotype at a smaller, vertically framed scale. Both are flat amber with red type, no photography, presenting the closing frame in landscape and portrait crops.

Key takeaway

Demonstrating the endcard at two scales and aspect ratios on one page, so the sign-off works on a banner and a phone. The flat amber field with a single red script reads as a confident, brand-owned closing frame.

Reuse notes

Use as the final page of a motion-lockup set, defining how the campaign ends. The two-crop presentation doubles as responsive guidance. The script and swoosh-tail are a fixed asset; only the field color and crop should vary.