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Sub-brand intro page presenting the RTP Ensina lockup large in white on a full lime-green field.
Summary
The introduction page for the RTP Ensina sub-brand, showing the lockup large and white on a lime-green panel.
Visual description
Two-zone layout: white text column left with the kicker, "Normas de Identidade Visual", blue "Submarcas" heading, the name "RTP Ensina", and one short paragraph. The lime-green panel right holds the white horizontal lockup "RTP ensina_", bold "RTP" with a lighter "ensina" and a trailing underscore glyph.
Key takeaway
A bright acid lime gives the education channel a fresh, schoolbook-yellow-green energy while staying within the same system; another example of one owned color per sub-brand carrying all the differentiation.
Reuse notes
Opening page for the education sub-brand. Lime-green is high-key; the white lockup reads but the field itself is the loud element, so pair carefully with surrounding pages.
From this deck: RTP Ensina lockup intro
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