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Environmental mockup of the New campaign as a large-format illuminated billboard, tiling colorful poster panels beside a big red athlete portrait.
Summary
An in-situ mockup showing the "New ___" campaign as a large illuminated billboard, with a mosaic of saturated poster panels set against a big red athlete portrait.
Visual description
The slide shows a wide back-lit billboard mounted on a dark stone-clad wall, with the colorful artwork reflecting onto a polished floor below. The billboard's left half is a tile grid of campaign panels in violet, magenta, red and yellow, each pairing a portrait or illustration with the italic serif "New" wordmark and bold all-caps modifiers ("RULES.", "FREAKS.", plus a "Play New" panel). The right half is a single large red panel with a profile portrait of a bald athlete and a small "PLAY NEW" lockup in the corner. Spotlights along the top edge light the display; the surrounding environment is dim, pushing the saturated artwork forward.
Key takeaway
Presenting the campaign system in a realistic out-of-home context to show how the tiled "New ___" panels read at large format. Pairing the busy mosaic with one calm oversized portrait gives the billboard a clear focal point amid the color.
Reuse notes
A strong reference for OOH and environmental mockups that prove a campaign in the real world. The mosaic-plus-hero-portrait split scales well to billboards, transit and storefront media. Demands vivid panel art and a convincing render or photo of the placement.
From this deck: Mosaic billboard OOH mockup
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