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Two photographed out-of-home billboard mockups in gritty city settings, both running the "More ways to monetize. Find yours." campaign.
Summary
An out-of-home application slide showing the Mash campaign on two real-world billboards, each photographed in a worn urban street scene.
Visual description
The slide is split into two photographs with a tiny "OOH" header in the top-left and the running "BRAND EXPERIENCE / BRAND GUIDELINES" labels top-right. The left photo shows a street-level billboard above a hedge and a "PARK FAST" sign: a cream board reads "More ways to monetize. Find yours." with a magenta "Find yours." line, and a lower "Mash for" panel lists target audiences (Writers, Streamers, Musicians, App Developers, Mini-games, Community Builders, Podcasters) in magenta. The right photo is a larger billboard mounted on a graffitied brick storefront behind a green railing: a cream board with the Mash wordmark, the same "More ways to monetize. Find yours." headline, and a colorful hand-and-key illustration panel.
Key takeaway
Proving the identity in situ on real, slightly gritty streets rather than pristine renders, which makes the brand feel shippable. Reusing one headline ("More ways to monetize. Find yours.") across formats while swapping the audience list or illustration keeps the campaign coherent.
Reuse notes
The right OOH / environmental page for a guideline or pitch. Real-environment photo mockups read as more credible than floating renders but need good base photography. The audience-list billboard is a neat way to localize one creative to many niches.
From this deck: Mash out-of-home billboard mockups
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