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Guideline page on portrait photography, with a left rules column beside a grid of bright, candid lifestyle portraits with shallow depth of field.
Summary
A guideline page on portrait photography: bright, candid, editorial-style portraits of real people with shallow depth of field.
Visual description
White page, running header (page 67, "Photography / Portraits"). The left column carries the "Portraits" heading, the line "Relatable, human, warm.", several paragraphs of direction, and an underlined link to the Docusign Digital Asset Manager. The right two-thirds is a grid of five lifestyle portraits: one large landscape image of a person outdoors against blue sky, and four smaller portraits of diverse subjects in offices and natural settings. All are brightly lit with soft, blurred backgrounds, candid expressions, and minimal styling.
Key takeaway
Pinning the portrait style to three plain words, "relatable, human, warm", then proving it with a grid of consistent candid, shallow-depth images. Reserving space for headlines and overlays when selecting portraits is a practical, often-missed art-direction note.
Reuse notes
The reference spread for casting and shooting brand portraits. The "bright, candid, shallow depth, diverse, natural light" recipe is broadly reusable for human-centered brands. Note the explicit reminder to leave compositional space for type, useful when these portraits feed marketing layouts.
From this deck: Docusign portrait photography
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