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DocuSign Brand Identity Guidelines 2024

A 102-page DocuSign brand identity system built on a Cobalt blue-violet base, the geometric Nexus icon, the custom DS Indigo typeface, and warm gradient and line-art motifs.

102 slides · Guideline

View deck overview
DocuSign Brand Identity Guidelines cover, corporate-clean, gradient-heavy, vibrant
Cover
Contents table, minimal, dark-mode, dark
Contents
Introduction section opener, gradient-heavy, technical, vibrant
Section
Overview intro copy, minimal, dark-mode, dark
Body Copy
Overview vision copy, minimal, dark-mode, dark
Vision
Brand Strategy section opener, gradient-heavy, minimal, vibrant
Section
Brand Strategy radial diagram, minimal, technical, light
Diagram
Brand Promise hero statement, gradient-heavy, minimal, vibrant
Statement
Creative Platform breakdown, minimal, technical, light
Framework
Visual Principle 1 Connection, minimal, light-mode, light
Finding
Visual Principle 2 Dynamism, minimal, light-mode, light
Finding
Docusign name capitalization do and dont, minimal, dark-mode, dark
Body Copy
Logo section opener, technical, gradient-heavy, vibrant
Section
Icon and Wordmark anatomy, minimal, technical, light
Logo Usage
The Nexus Icon construction, technical, minimal, dark
Logo Usage
DocuSign wordmark construction, minimal, corporate-clean, light
Typography
DocuSign horizontal and vertical lockups, minimal, corporate-clean, light
Logo Usage
DocuSign logo clear space, minimal, corporate-clean, light
Logo Usage
DocuSign trademark placement, minimal, corporate-clean, light
Logo Usage
DocuSign IAM lockup, minimal, corporate-clean, light
Logo Usage
DocuSign tagline lockup, minimal, corporate-clean, light
Logo Usage
DocuSign logo misuse grid, minimal, corporate-clean, light
Logo Usage
DocuSign light and dark logo versions, minimal, corporate-clean, light
Logo Usage
DocuSign one-color logo version, minimal, corporate-clean, vibrant
Logo Usage
DocuSign logo color misuse grid, minimal, corporate-clean, vibrant
Logo Usage
DocuSign co-branding lockups, minimal, corporate-clean, light
Partners
DocuSign brand name usage do and don't, minimal, corporate-clean, light
Tone Of Voice
DocuSign Color section divider, gradient-heavy, minimal, vibrant
Section
DocuSign brand palette swatches, minimal, corporate-clean, vibrant
Color Palette
DocuSign color usage and ratios, minimal, corporate-clean, vibrant
Color Palette
DocuSign suggested color pairings, minimal, corporate-clean, vibrant
Color Palette
DocuSign color in web and social application, minimal, corporate-clean, vibrant
Layout
DocuSign color in banners and social, minimal, corporate-clean, vibrant
Layout
Accessibility color-pairing pass/fail matrix, corporate-clean, minimal, light
Color Palette
Color misuse do-not grid, corporate-clean, minimal, light
Color Palette
Approved gradients spec panel, gradient-heavy, corporate-clean, light
Color Palette
Light and dark themes spectrum, gradient-heavy, corporate-clean, light
Color Palette
Typography chapter divider with letterform blueprint, dark-mode, technical, dark
Section
DS Indigo typeface introduction, corporate-clean, minimal, light
Typography
DS Indigo six-weight specimen, dark-mode, corporate-clean, dark
Typography
Type hierarchy headline-subhead-body demo, corporate-clean, minimal, light
Typography
Type styling alignment tracking leading panel, dark-mode, corporate-clean, dark
Typography
Line length character-count ruler, corporate-clean, minimal, light
Typography
Color in typography pairing grid, corporate-clean, minimal, light
Typography
Type misuse do-not grid, corporate-clean, minimal, light
Typography
System fallback typefaces Helvetica and Arial, corporate-clean, minimal, light
Typography
Visual Elements chapter divider with isometric diamonds, dark-mode, technical, dark
Section
Core geometry shape set solid and outline, corporate-clean, minimal, light
Brand Elements
The Shape of Agreements document motif, corporate-clean, dark-mode, dark
Brand Elements
Pictograms set on light and dark, corporate-clean, minimal, light
Iconography
Pictogram construction rules, corporate-clean, minimal, light
Iconography
Illustrations isometric grid guidance, editorial, minimal, vibrant
Iconography
Intersections geometry guidance, editorial, minimal, vibrant
Brand Elements
Intersections as patterns, editorial, dark-mode, dark
Brand Elements
Glassmorphism overlap guidance, editorial, glassmorphism, dark
Brand Elements
Glassmorphic illustrations guidance, editorial, glassmorphism, dark
Brand Elements
Glassmorphic textures guidance, editorial, glassmorphism, vibrant
Brand Elements
Data visualization guidance, editorial, minimal, vibrant
Data Chart
Product Imagery section divider, gradient-heavy, dark-mode, vibrant
Section
Representing product imagery three ways, editorial, gradient-heavy, vibrant
Product Overview
High-fidelity interfaces guidance, editorial, minimal, light
Screenshot
Simplified interfaces guidance, editorial, gradient-heavy, vibrant
Screenshot
Interfaces in photography guidance, editorial, photographic, muted
Photo
Device frames guidance, editorial, minimal, high-contrast
Brand Elements
Photography section divider, photographic, gradient-heavy, vibrant
Section
Photography principles three columns, editorial, dark-mode, dark
Photo
Portrait photography guidance, editorial, minimal, warm
Photo
Context industry and landscape photography, editorial, minimal, cool
Imagery
Photography checklist, editorial, dark-mode, dark
Photo
Photography do and don't best-practice grid, dark-mode, editorial, dark
Imagery
Post-production grading don't example, light-mode, editorial, light
Imagery
Nexus photo-mask container grid, editorial, minimal, light
Imagery
Document-mask containers on full-bleed fields, editorial, gradient-heavy, vibrant
Imagery
Simple stroke overlays on photography, editorial, photographic, cool
Imagery
Textured stroke overlay campaign example, editorial, minimal, light
Imagery
Video/Motion chapter divider, gradient-heavy, dark-mode, vibrant
Section
Video foundations funnel matrix, editorial, minimal, light
Framework
Inspire / Engage / Inform content columns, editorial, minimal, light
Framework
Content modes by platform dot matrix, editorial, minimal, light
Data Chart
Video art direction photo grid, editorial, minimal, light
Imagery
B-roll and licensing reference page, editorial, minimal, light
Imagery
Video grid and composition safe-area spec, technical, minimal, cool
Layout
Lower thirds spec example, technical, minimal, light
Layout
XL lower third spec example, technical, minimal, light
Layout
Subtitle guidelines do and don't, technical, minimal, light
Layout
Logo placement in video spec, technical, minimal, light
Logo Usage
Inclusive casting photo page, editorial, minimal, light
Imagery
Wardrobe and accessories do and don't, editorial, minimal, light
Comparison
Appendix Brand in Use section divider, gradient-heavy, 3d-render, vibrant
Section
App icon on mobile home screen mockup, minimal, light-mode, light
Mockup
Social profile icon and banner mockup, minimal, light-mode, light
Mockup
Brand microsite on mobile mockup, photographic, minimal, light
Mockup
Docusign University splash page mockup, photographic, 3d-render, light
Mockup
IAM landing page on laptop mockup, photographic, gradient-heavy, light
Mockup
In-feed social media post templates, minimal, dark-mode, dark
Social
Social media story templates, minimal, light-mode, light
Social
Rotating text headline treatment, minimal, dark-mode, dark
Mockup
Out-of-home vertical billboard mockup, photographic, minimal, light
Mockup
Out-of-home transit triptych mockup, photographic, minimal, cool
Mockup
Out Of Home transit poster mockup, photographic, minimal, light
Mockup
Out Of Home vertical banner mockup, photographic, minimal, light
Mockup
Out Of Home wide-format mural mockup, photographic, gradient-heavy, light
Mockup
DocuSign Brand Identity Guidelines 2024 — full deck · Inspiration by VASA Works