DocuSign brand name usage do and don't

DocuSign brand name usage do and don't, minimal, corporate-clean, light

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Text-heavy do/don't page on writing the DocuSign name, split into "Do" and "Don't" columns with rules about word marks and the logo.

Summary

A text-only naming-rules page: a "Do" column and a "Don't" column laying out how to write the DocuSign name in copy versus when to use the logo, marked with small green and red status icons.

Visual description

Standard page chrome ("Logo" / "Usage Guidelines", page "27"). A large headline paragraph spans the top: "Docusign, Inc. and its affiliates own trademarks, logos, slogans..." about correct word-mark and logo use. Below, the page divides into two text columns. The left column is headed "Do" with a small green check icon and lists correct practices (use the word mark to refer to the product, capitalize correctly, use the word mark with capitalization). The right column is headed "Don't" with a small red icon and lists prohibitions (don't use the logo in body copy, don't alter the word mark, don't modify the possessive, imitate the look). Text is set in a clean sans on white.

Key takeaway

Splitting written-name guidance into parallel Do and Don't columns with tiny color-coded status icons makes a wall of copy navigable. Leading with one bold summary paragraph frames the rules before the lists.

Reuse notes

A reusable layout for naming, trademark, or verbal-usage rules where there is no image to show. The two-column Do/Don't structure scales to any list of textual conventions; keep each entry to a single sentence.

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