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Sub-brand lockup page showing the "docusign IAM" mark on off-white, inkwell, and cobalt backgrounds with a gradient IAM suffix.
Summary
The IAM sub-brand lockup: the "docusign IAM" mark shown on a light panel and on dark and cobalt fills, with "IAM" rendered in a poppy-to-violet gradient.
Visual description
Standard page chrome ("Logo" / "Trademark", page "20"). The left column heading "Docusign IAM Lockup" runs over two paragraphs and a bold "Considerations:" subhead explaining when the sub-brand may appear. The right two-thirds is a panel split into an upper off-white field and a lower row of two blocks. The upper field shows the horizontal logo followed by "IAM" in a coral-to-violet gradient. The lower-left block is near-black Inkwell and the lower-right is bright Cobalt; each repeats the lockup in a single knocked-out color (white/light) with the IAM suffix. The gradient on the suffix is the one accent in an otherwise restrained mark.
Key takeaway
Differentiating a sub-brand with only a gradient-tinted suffix, while keeping the parent lockup intact, balances association and distinction. Showing it across light, dark, and brand-color fills proves the suffix survives every background.
Reuse notes
A useful reference for endorsing a product or capability sub-brand off a master logo. The gradient suffix needs adequate contrast on every fill; verify legibility before reusing the treatment on busy backgrounds.
From this deck: DocuSign IAM lockup
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