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A light page mapping the three content modes against seven platforms as a dot matrix, where filled colored dots mark which mode suits each channel.
Summary
A platform-guidance page that crosses the three content modes against seven channels in a dot matrix: each mode is a row of dots, with the mode's brand color filling the dots for channels where it applies and gray dots where it does not.
Visual description
White page, standard header. The left column holds the title "Informing our decisions by the platforms our content will be seen" and a short paragraph. The right two-thirds is a large cream rounded panel containing a matrix. Seven channel labels run across the top: OOH, TV, VOD, Display Ads, Social, Email, Owned Channels. Three rows are labeled Inspire (violet swatch), Engage (red swatch), Inform (light-violet swatch). Each row is a line of evenly spaced circular dots connected by a thin rule; dots are filled in the row's brand color where that mode fits a channel and left light gray where it does not.
Key takeaway
A compact channel-fit matrix using filled-vs-gray dots to encode applicability at a glance, color-keyed to the same Inspire/Engage/Inform palette running through the chapter. It answers "which mode for which platform" in one scan.
Reuse notes
Ideal for any page that maps options to channels, audiences, or use cases. Filled/empty dots are faster to read than ticks or text. Keep dot color tied to an established legend so the matrix needs no extra explanation.
From this deck: Content modes by platform dot matrix
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