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Guideline page on overlapping geometry, showing shapes that contain photography and generate gradients where they intersect.
Summary
A guideline page on "Intersections", where overlapping brand shapes generate new gradients, patterns and photo masks at their meeting points to express Connection and Dynamism.
Visual description
White page, standard running header (page 53). Left column has the "Intersections" headline, several body paragraphs and a "Considerations" list in dark indigo. The right two-thirds shows two specimen examples. The top-left example sits on a lavender field: two dark rounded pill shapes reading "Every" and "agreement." overlap, and a poppy-to-violet gradient blooms in the overlap zone. Below it a circular photo mask of a smiling person in glasses is crossed by a gradient outlined stroke. The right example is a photographic out-of-home mockup: a vertical digital screen mounted on a concrete wall showing a violet Docusign ad with a circular landscape-and-portrait composition and the headline "Agreement insights come standard".
Key takeaway
Letting two overlapping shapes manufacture a third element, a gradient or texture, exactly where they intersect. It turns a simple overlap into the brand's core "connection" metaphor without extra ornament.
Reuse notes
Strong reference for an identity built on modular overlapping shapes and for showing the same rule applied in-context (here on a real OOH screen). The gradient-in-overlap trick reads best on flat colored fields; needs the brand's pill and circle shape kit to reproduce.
From this deck: Intersections geometry guidance
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