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Wordmark spec page showing the "docusign" logotype before and after customization, with letterform details enlarged across black, cobalt, and mist color blocks.
Summary
A wordmark construction page: it shows the "docusign" logotype as drawn from the DS Indigo typeface next to its customized final form, then dissects individual letterforms across three saturated color blocks.
Visual description
Standard page chrome: a hairline running header reads "Docusign Brand Identity Guidelines v1.2" left, "Logo" and "Icon & Wordmark" as centered labels, page number "16" right. The left text column carries the heading "The Wordmark" and a bulleted list about angular stems on the "d" and "i", customized "u" and "s", and rounded inktraps. The right two-thirds is a large rounded panel. Its top, on a warm off-white field, shows two outlined lowercase wordmarks separated by an arrow: "docusign" labeled DS Indigo, then "docusign" labeled Docusign Wordmark. Below, three abutting color blocks (near-black Inkwell, bright Cobalt, pale Mist) each hold an oversized cropped fragment of the letters ("di", "us", "gn") with thin annotation arrows pointing at specific curves and joints.
Key takeaway
The before/after wordmark pairing with a single arrow makes a customization story instantly legible. Slicing the logotype into three flat color blocks and zooming into letter fragments turns a dry spec into a confident, graphic spread.
Reuse notes
A strong template for the wordmark page of any brand or type guideline, especially when the logotype is derived from a custom typeface. The three-color block treatment needs a saturated palette to land; on muted colors it would read flat.
From this deck: DocuSign wordmark construction
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