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Typeface intro page showing the custom DS Indigo wordmark repeated in ascending weights on cream, beside a bento of dark and lavender tiles with oversized AaBbCc and stacked words.
Summary
The page that introduces the brand's custom typeface, DS Indigo: the name set five times in ascending weights on a cream panel, paired with a small bento of specimen tiles.
Visual description
Standard guideline layout on white. The left column holds the heading "DS Indigo" and two paragraphs describing it as a custom typeface between classic grotesque and geometric sans. The center is a large rounded cream panel showing "DS Indigo" set five times in cobalt, stacked vertically and stepping up from light to bold weight. To the right, a compact bento of tiles: a deep-violet tile with an oversized lavender "AaBbCc" specimen, a cobalt tile with the words "Create / Commit / Manage" set vertically in white, and a light-lavender tile reading "IAM" with faint geometric line work. Running header: "Typography / DS Indigo / 39".
Key takeaway
Repeating the typeface's own name in a rising weight ramp is a self-demonstrating specimen, the content and the proof are the same words. The adjacent bento lets one page show personality, hierarchy, and real brand words at once.
Reuse notes
A clean way to introduce a proprietary or chosen typeface in a brand guide. The name-as-weight-ramp device works for any family with multiple weights. Pair with a short rationale paragraph so the typeface choice reads as deliberate.
From this deck: DS Indigo typeface introduction
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