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Mash Brand Guidelines 2023

A 62-page brand guidelines deck for the Mash creator-monetization platform, built on alternating cream and near-black fields, a clean neo-grotesque sans, monospace utility labels, and a single bright magenta accent.

61 slides · Guideline

View deck overview
Mash Brand Guidelines cover, minimal, editorial, light
Mash Brand Guidelines cover
Better ways to monetize" statement with illustration scatter, editorial, minimal, light
Better ways to monetize" statement with illustration scatter
Table of Contents, minimal, editorial, dark
Table of Contents
About Us section divider, minimal, editorial, dark
About Us section divider
Purpose statement, minimal, editorial, light
Purpose statement
Mission statement, minimal, editorial, light
Mission statement
Our Pillars three-row list, minimal, editorial, dark
Our Pillars three-row list
Messaging attributes 2x2 grid, minimal, editorial, light
Messaging attributes 2x2 grid
We speak with Confidence / We are Aspirational" tone pages, minimal, editorial, light
We speak with Confidence / We are Aspirational" tone pages
Messaging samples three-column, minimal, swiss, light
Messaging samples three-column
Logo Family section divider, minimal, editorial, dark
Logo Family section divider
Visual Brand Concept with positioning sliders, minimal, swiss, light
Visual Brand Concept with positioning sliders
Graphic mark construction grid, minimal, technical, dark
Graphic mark construction grid
Graphic mark light / dark reversals, minimal, swiss, high-contrast
Graphic mark light / dark reversals
Graphic mark clearspace, minimal, technical, light
Graphic mark clearspace
Graphic mark animated (PDF placeholder), minimal, dark-mode, dark
Graphic mark animated (PDF placeholder)
Full mark, dark lettering on light, minimal, swiss, light
Full mark, dark lettering on light
Full mark, light lettering on dark, minimal, swiss, dark
Full mark, light lettering on dark
Mash logomark construction and proportions, dark-mode, technical, dark
Mash logomark construction and proportions
Mash logo clearspace rules, light-mode, technical, light
Mash logo clearspace rules
Mash logo minimum-size scale, technical, minimal, light
Mash logo minimum-size scale
Mash logo variants 3x3 grid, technical, minimal, light
Mash logo variants 3x3 grid
Mash logo do and do-not page, light-mode, technical, light
Mash logo do and do-not page
Mash Color Palette section divider, dark-mode, minimal, dark
Mash Color Palette section divider
Mash brand color swatches, technical, minimal, vibrant
Mash brand color swatches
Mash acceptable color combinations, light-mode, technical, light
Mash acceptable color combinations
Mash logo lockups on brand backgrounds, technical, minimal, light
Mash logo lockups on brand backgrounds
Mash digital vs print color rules, light-mode, editorial, light
Mash digital vs print color rules
Mash Typography section divider, dark-mode, minimal, dark
Mash Typography section divider
Mash Rules primary typeface title, light-mode, editorial, light
Mash Rules primary typeface title
Mash Rules typeface description, light-mode, editorial, light
Mash Rules typeface description
Mash Rules type scale specimen, light-mode, editorial, light
Mash Rules type scale specimen
Mash Rules weights and italics specimen, light-mode, swiss, light
Mash Rules weights and italics specimen
Mash GT Flexa Mono secondary typeface title, light-mode, editorial, light
Mash GT Flexa Mono secondary typeface title
Mash GT Flexa design philosophy, light-mode, editorial, light
Mash GT Flexa design philosophy
Mash GT Flexa type scale specimen, light-mode, editorial, light
Mash GT Flexa type scale specimen
Mash type hierarchy full specimen, light-mode, minimal, light
Mash type hierarchy full specimen
Mash low-copy hierarchy spec, dark-mode, minimal, dark
Mash low-copy hierarchy spec
Mash oversized display slogan, dark-mode, minimal, dark
Mash oversized display slogan
Mash creator audience type list, dark-mode, minimal, dark
Mash creator audience type list
Mash use-case quadrant type sample, dark-mode, minimal, dark
Mash use-case quadrant type sample
Mash creator testimonial slide, dark-mode, minimal, dark
Mash creator testimonial slide
Mash Imagery and Art Direction divider, dark-mode, minimal, dark
Mash Imagery and Art Direction divider
Mash image bank library grid, dark-mode, illustrated, dark
Mash image bank library grid
Mash UI elements bank wallet snippets, light-mode, minimal, light
Mash UI elements bank wallet snippets
Mash UI elements bank social snippets, light-mode, minimal, light
Mash UI elements bank social snippets
Mash UI building blocks four-column spec, light-mode, minimal, light
Mash UI building blocks four-column spec
Mash Brand Experience divider, dark-mode, minimal, dark
Mash Brand Experience divider
Mash presentation slide print rules, dark-mode, technical, dark
Mash presentation slide print rules
Mash header construction print rules, dark-mode, technical, dark
Mash header construction print rules
Mash letter document print rules, dark-mode, technical, dark
Mash letter document print rules
Mash regular flyer mockups, illustrated, minimal, muted
Mash regular flyer mockups
Mash high-volume poster series, illustrated, minimal, muted
Mash high-volume poster series
Mash system snippets, stationery and cards, dark-mode, minimal, dark
Mash system snippets, stationery and cards
Mash pitch-deck slide templates, editorial, minimal, light
Mash pitch-deck slide templates
Mash Instagram post templates, dark-mode, minimal, dark
Mash Instagram post templates
Mash website hero mockup, dark-mode, minimal, dark
Mash website hero mockup
Mash mobile UI examples, dark-mode, minimal, dark
Mash mobile UI examples
Mash brand expression, Boost and campaign cards, minimal, editorial, vibrant
Mash brand expression, Boost and campaign cards
Mash out-of-home billboard mockups, photographic, editorial, vibrant
Mash out-of-home billboard mockups
Mash closing thank-you slide, dark-mode, minimal, dark
Mash closing thank-you slide