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Mash Brand Guidelines 2023

A 62-page brand guidelines deck for the Mash creator-monetization platform, built on alternating cream and near-black fields, a clean neo-grotesque sans, monospace utility labels, and a single bright magenta accent.

61 slides · Guideline

View deck overview
Mash Brand Guidelines cover, minimal, editorial, light
Cover
\"Better ways to monetize\" statement with illustration scatter, editorial, minimal, light
Statement
Table of Contents, minimal, editorial, dark
Contents
About Us section divider, minimal, editorial, dark
Section
Purpose statement, minimal, editorial, light
Statement
Mission statement, minimal, editorial, light
Vision
Our Pillars three-row list, minimal, editorial, dark
Framework
Messaging attributes 2x2 grid, minimal, editorial, light
Tone Of Voice
\"We speak with Confidence / We are Aspirational\" tone pages, minimal, editorial, light
Tone Of Voice
Messaging samples three-column, minimal, swiss, light
Body Copy
Logo Family section divider, minimal, editorial, dark
Section
Visual Brand Concept with positioning sliders, minimal, swiss, light
Differentiation
Graphic mark construction grid, minimal, technical, dark
Logo Usage
Graphic mark light / dark reversals, minimal, swiss, high-contrast
Logo Usage
Graphic mark clearspace, minimal, technical, light
Logo Usage
Graphic mark animated (PDF placeholder), minimal, dark-mode, dark
Motion
Full mark, dark lettering on light, minimal, swiss, light
Logo Usage
Full mark, light lettering on dark, minimal, swiss, dark
Logo Usage
Mash logomark construction and proportions, dark-mode, technical, dark
Logo Usage
Mash logo clearspace rules, light-mode, technical, light
Logo Usage
Mash logo minimum-size scale, technical, minimal, light
Logo Usage
Mash logo variants 3x3 grid, technical, minimal, light
Logo Usage
Mash logo do and do-not page, light-mode, technical, light
Logo Usage
Mash Color Palette section divider, dark-mode, minimal, dark
Section
Mash brand color swatches, technical, minimal, vibrant
Color Palette
Mash acceptable color combinations, light-mode, technical, light
Color Palette
Mash logo lockups on brand backgrounds, technical, minimal, light
Color Palette
Mash digital vs print color rules, light-mode, editorial, light
Color Palette
Mash Typography section divider, dark-mode, minimal, dark
Section
Mash Rules primary typeface title, light-mode, editorial, light
Typography
Mash Rules typeface description, light-mode, editorial, light
Typography
Mash Rules type scale specimen, light-mode, editorial, light
Typography
Mash Rules weights and italics specimen, light-mode, swiss, light
Typography
Mash GT Flexa Mono secondary typeface title, light-mode, editorial, light
Typography
Mash GT Flexa design philosophy, light-mode, editorial, light
Typography
Mash GT Flexa type scale specimen, light-mode, editorial, light
Typography
Mash type hierarchy full specimen, light-mode, minimal, light
Typography
Mash low-copy hierarchy spec, dark-mode, minimal, dark
Typography
Mash oversized display slogan, dark-mode, minimal, dark
Typography
Mash creator audience type list, dark-mode, minimal, dark
Typography
Mash use-case quadrant type sample, dark-mode, minimal, dark
Typography
Mash creator testimonial slide, dark-mode, minimal, dark
Testimonial
Mash Imagery and Art Direction divider, dark-mode, minimal, dark
Section
Mash image bank library grid, dark-mode, illustrated, dark
Imagery
Mash UI elements bank wallet snippets, light-mode, minimal, light
Mockup
Mash UI elements bank social snippets, light-mode, minimal, light
Mockup
Mash UI building blocks four-column spec, light-mode, minimal, light
Layout
Mash Brand Experience divider, dark-mode, minimal, dark
Section
Mash presentation slide print rules, dark-mode, technical, dark
Layout
Mash header construction print rules, dark-mode, technical, dark
Layout
Mash letter document print rules, dark-mode, technical, dark
Layout
Mash regular flyer mockups, illustrated, minimal, muted
Mockup
Mash high-volume poster series, illustrated, minimal, muted
Mockup
Mash system snippets, stationery and cards, dark-mode, minimal, dark
Brand Elements
Mash pitch-deck slide templates, editorial, minimal, light
Mockup
Mash Instagram post templates, dark-mode, minimal, dark
Social
Mash website hero mockup, dark-mode, minimal, dark
Mockup
Mash mobile UI examples, dark-mode, minimal, dark
Mockup
Mash brand expression, Boost and campaign cards, minimal, editorial, vibrant
Brand Elements
Mash out-of-home billboard mockups, photographic, editorial, vibrant
Mockup
Mash closing thank-you slide, dark-mode, minimal, dark
Thank You