Mash Rules type scale specimen

Mash Rules type scale specimen, light-mode, editorial, light

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A light type-scale ladder repeating "Start Earning Today" from 156pt down to 16pt with point-size labels.

Summary

The primary-typeface scale page: the phrase "Start Earning Today" set at nine descending sizes from 156pt to 16pt, each labeled, with a note that the scale is divisible by 8.

Visual description

Warm off-white ground. The same phrase, "Start Earning Today", is stacked nine times in the dark primary sans, shrinking top to bottom, with a small grey point-size label to the left of each line (156PT, 136PT, 120PT, 96PT, 72PT, 60PT, 48PT, 32PT, 16PT). The largest lines run wide across the frame; the smallest sits as a single short line at the bottom. A right-aligned note at top right says the type scale is divisible by 8 and tiers down proportionally. Header: "RULES - SPECIMEN" / "TYPOGRAPHY" / "BRAND GUIDELINES".

Key takeaway

Demonstrating the whole responsive scale with one repeated brand phrase, so size relationships are visible in real copy and the steps stay comparable. Anchoring the scale to a base-8 system makes the ramp reproducible in code.

Reuse notes

A core specimen page for any type system with a defined scale. Use a real, on-brand phrase rather than lorem ipsum; label every step in the unit your build uses (pt here, rem or px elsewhere).

From this deck: Mash Rules type scale specimen

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