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Dark slide showing the full Mash lockup with the magenta mark and cream "Mash" wordmark, for use on dark backgrounds.
Summary
The primary lockup page for dark backgrounds: the full Mash mark centered, magenta graphic mark plus cream "Mash" wordmark, the dark-field twin of the previous page.
Visual description
Near-black navy-charcoal background. The full lockup is centered large: the gradient-magenta interlocking graphic mark on the left, beside the "Mash" wordmark in a bold cream neo-grotesque sans. A mono header sits at top: "LOGOMARK - DARK" upper-left, "LOGO FAMILY" / "BRAND GUIDELINES" upper-right. A short usage note in white at upper-right reads that this full mark is for most communications and this light-lettering version should be used on dark backgrounds. The lockup matches the placement of the light-background page exactly.
Key takeaway
Mirroring the light-background logo page exactly on a dark field, so the only differences are the background and the wordmark color, makes the two-page background rule self-evident. The magenta mark stays constant across both, proving it works on either field.
Reuse notes
The dark-background half of the primary-logo pair; always present it next to its light-background twin. Matching layout and placement across the two pages is what sells them as one rule. Confirm the mark itself reads on both fields before committing to a single mark color.
From this deck: Full mark, light lettering on dark
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