Preview image. Unlock full-res
Split-screen slide with the dark Mash mark on a white half and the white mark on a dark half, demonstrating background reversals.
Summary
The mark-reversal page: the page is split vertically, dark Mash mark on a white left half and white Mash mark on a near-black right half, showing the two background treatments side by side.
Visual description
The page is divided into two equal vertical halves. The left half is white with the interlocking graphic mark rendered in near-black, centered. The right half is near-black navy-charcoal with the same mark rendered in white, centered, so the two marks sit at the same height across the seam. A mono header runs across the top: "GRAPHIC MARK" upper-left, "LOGO FAMILY" / "BRAND GUIDELINES" upper-right. The right half adds a short usage note in white explaining to use the isolated mark when space is limited and to follow the guide for which color mark goes on which background.
Key takeaway
The vertical split-screen as a one-glance reversal demo: identical mark, opposite fields, aligned across the seam so the reader sees both treatments at once. It is more immediate than two separate pages.
Reuse notes
A reusable pattern for any light/dark logo-usage page. Works for marks, wordmarks, or lockups. Aligning the two marks across the center seam is what makes the comparison read cleanly; keep both halves equal width.
From this deck: Graphic mark light / dark reversals
View deck
