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A social application page on a blue background showing lighter-toned Instagram assets aimed at a younger audience, mixing cutout photography and gradients.
Summary
The third social page: a brighter blue field holds a phone story and two cards using the palette's lighter tones, cutout photography and playful type to address a younger, broader audience.
Visual description
A bright blue background frames the assets. The phone mockup at left shows an Instagram story congratulating students on GCSE results, mixing oversized faded "Congrats" type, the CIBSE lockup, blue body copy, a cutout group of celebrating teenagers and a "LINK" sticker. Two square cards sit to the right: a "Ready to take that next step?" card with cutout legs climbing teal steps, an oversized white "next step?" headline, the reversed lockup and "cibse.org"; and a testimonial card on the bright gradient with a cutout smiling young woman, a blue pull-quote "The support I had from CIBSE ... really helped shape where I am today," an attributed name and the reversed lockup. The left caption (blue "Socials" heading) notes lighter palette tones, cutout photography on bright gradients and playful type for a younger audience.
Key takeaway
Flexing the same brand toward a younger audience purely by shifting to the palette's lighter tones, cutout (background-removed) photography and bigger, looser type, without breaking the core system. The cutout-on-gradient look reads noticeably more playful than the corporate pages.
Reuse notes
The last of three social pages. A strong example of audience-tuning a single brand: keep the assets, change tone via colour weight, photo treatment and type scale. Useful for brands that must speak to both professionals and students.
