Sub-brand mark, RTP Mundo

Split page introducing the RTP Mundo sub-brand, the RTP monogram plus a lowercase "mundo_" descriptor, reversed white on electric blue.

Styleminimal, corporate-clean, monochrome, technical

Colorlight, vibrant, high-contrast, cool

Typesans-serif, oversized, display

Moodbold, professional, trustworthy

Industrymedia

Tagssub-brand, logo-presentation, wordmark, lowercase-descriptor, underscore, rtp-mundo, reversed-logo, two-zone-layout, color-panel, international

Palette

#FFFFFF

#0074FF

Summary

Introduces the RTP Mundo sub-brand mark, the RTP monogram joined to a lowercase "mundo_" descriptor, shown white on a full electric-blue panel.

Visual description

The page splits left-white, right-blue. The blue panel carries the white "RTP mundo_" lockup centered: the bold "RTP" monogram followed by a lighter lowercase "mundo" with a trailing underscore. The left column has the "Submarcas" heading, the "RTP Mundo" subhead, and a short black paragraph on element integrity. Bottom-left note and blue RTP mark.

Key takeaway

Same monogram-plus-lowercase-descriptor lockup as RTP Play, proving the construction scales to any word. The shared underscore and weight contrast make a new channel instantly legible as part of the family.

Reuse notes

The intro-on-color page in the three-page sub-brand pattern. Reach for this when extending a brand family with another named channel; only the descriptor word changes.