Current Spend and TAM with Forrester citation

A "Current Spend & TAM" slide stating a $35B design-tech spend and Adobe's $31B Creative Cloud TAM, cited to a faded Forrester logo, centered on a light field.

Styleminimal, swiss, light-mode, monochrome

Colorlight, muted, monochrome

Typesans-serif

Moodprofessional, technical

Elementslogo

Tagstam, market-size, current-spend, dollar-figures, forrester, source-citation, text-heavy, lots-of-whitespace

Palette

#ECEDEE

#2C2C2C

#A8ABAE

Summary

A market-size slide headlined "Current Spend & TAM", citing a $35B design-tech spend and Adobe's projected $31B Creative Cloud TAM, attributed to Forrester.

Visual description

Light gray full-bleed background. Centered, a "Current Spend & TAM" headline in dark sans-serif sits above four centered lines of body copy: "The Design Industry, 2021 says that there is $35 billion currently being spent on design tech. Adobe says its TAM for creative cloud will be $31 billion in 2022." Below the paragraph, a small desaturated "FORRESTER" wordmark serves as the source citation. The dollar figures sit inline within the running text rather than being enlarged.

Key takeaway

Pairing a concrete market claim with a visible, muted source logo directly beneath it, lending the numbers credibility without a chart. Keeping the citation small and gray reads as honest sourcing rather than borrowed authority.

Reuse notes

A reusable TAM or market-size slide for a text-first deck that prefers a sourced statement to a bar chart. Always attribute the figures with a citation mark as shown. If the numbers are the headline, consider enlarging them; here they intentionally stay in body copy to match the deck's restrained tone.