Co-branding lockup spec

Summary

The co-branding lockup spec: the hcma mark with a larger stacked "hcma.ca" url for external prominence, shown full size and again ghosted with inch dimensions setting the minimum allowable size.

Visual description

Cream left column (about 18%) with "2.3.2 Co-branding lockups" top-left, the nav index ("Lockups" bold-arrowed) and the half-disc avatar; the column is otherwise sparse. The right white panel centres the co-branding lockup at large scale: the black hcma mark with "hcma.ca" set as two stacked lines ("hcma" over ".ca") to its right, noticeably bigger than the solo version's url. A ghosted grey copy sits to the right inside a dotted bounding box with a "Minimum size" label and dimensions "1.1225 in" and "0.75 in" across, "0.5625 in" and "0.22 in" down the sides. A short caption notes the url's x-height aligns with the two-thirds divide of the 'a' in the logo, giving the mark more prominence for external use. The footer hairline carries "© 2022 hcma.ca", "hcma brand guidelines", and "Version 01".

Key takeaway

The alignment logic that ties the url's x-height to a specific feature of the logo (the two-thirds line of the 'a'), so the pairing feels measured rather than placed by eye. Sizing the url up for the co-branding case is a clear, defensible rule for external contexts.

Reuse notes

The companion spec to the solo lockup (slide 35); reuse the matched-pair structure so variants share one visual treatment. The internal-alignment trick is worth borrowing whenever secondary type must lock to a logo. Add pixel equivalents alongside the inch dimensions for digital work.