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Cream clearspace page showing the horizontal BK wordmark inside a measured tan box where the brand "U" sets the minimum margin on all sides.
Summary
The wordmark clearspace diagram: the horizontal red "BURGER KING" wordmark sits inside a tan measurement panel, with the brand "U" used as the spacing unit on every side.
Visual description
Warm cream background. The left column has "Wordmark Clearspace" in brown serif and a short gray paragraph stating the width of the Burger King "U" defines the minimum clearspace around the wordmark. The right side shows the red wordmark spanning a wide light tan panel, with faint gray "U" shapes placed left, right, top and bottom against thin guide lines marking the exclusion zone. Running header and legal footer present.
Key takeaway
The same "U"-as-unit clearspace method applied to the horizontal wordmark, keeping the measuring system identical to the primary-logo clearspace page so the rules feel like one coherent system across lockups.
Reuse notes
Pairs directly with the primary-logo clearspace page; reuse the shared measuring glyph across every lockup in a system for consistency. Keep guides faint and the unit shapes muted so the red wordmark stays dominant.
From this deck: Wordmark clearspace diagram
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