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Schematic application examples on cream showing the Standard logo placed discreetly on a press release, website, partner lock-up and event lock-up mockups.
Summary
Schematic application examples for the Standard logo: greeked mockups of a press release, a website, and partner/event lock-ups showing the mark sitting discreetly among other content.
Visual description
Cream (#F7F3EC) page with the running header ("Visual Identity, F1 Logo", "Standard logo / Example applications", page 30). The left column notes that the Standard logo is meant to sit discreetly, unlike the Display logo. The right area holds several grey wireframe/greeked mockups: a tall white "Press Release" document with grey placeholder text and the small red F1 mark top-left; a dark "Website" mockup with white content blocks and the red mark in its header; and two stacked white tiles at right labelled "Partner Lock-ups" and "Event Lock-ups" showing the red mark beside grey placeholder shapes. All page copy is greeked grey bars; only the logos are live.
Key takeaway
Using fully greeked, grey placeholder mockups so the eye reads only the logo placement, not invented content, and the disclaimer that the page is illustrative only. Covering several media (print, web, lock-ups) on one page sets expectations for the Standard mark's discreet role.
Reuse notes
A safe, honest applications page for an identity deck where you do not yet have real artwork. Greeking avoids implying fake campaigns. Pairs with the Display logo's bolder application page to contrast the two roles.
From this deck: Standard logo example applications
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