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Logo "Incorrect Usage" page with a 3x2 grid of don't-use lockups, each captioned in red, beside a serif heading and explanatory paragraph.
Summary
A logo misuse page: six framed "DON'T USE" examples of the OurFamilyWizard wand-and-spark logo arranged in a grid, paired with a left column that explains the rule.
Visual description
Warm cream background. The left column carries a small teal all-caps eyebrow ("LOGO SYSTEM"), a large navy serif heading "Incorrect Usage", and a short grey sans paragraph. To the right, a 3x2 grid of hairline-bordered cells, each showing one violation of the logo (added wordbreaks, drop shadow, gradient fill, wrong wordmark font, distortion, off-brand colors). Each cell has a small red all-caps "DON'T USE" label and a one-line grey caption naming the mistake. A vertical "Brand Guidelines" label runs up the left edge and the small spark mark sits bottom-left.
Key takeaway
The disciplined misuse grid: one consistent cell template repeated six times, each with the same red flag label and a single plain-language reason. It teaches restraint faster than prose.
Reuse notes
A standard "logo don'ts" page for any brand or identity guideline deck. Reusable as a template: keep the left explanatory column fixed and swap the grid examples. The red caption color is the only accent permitted to break the muted palette, which keeps the warnings legible.
From this deck: Logo incorrect usage grid
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