Coldwell Banker Global Luxury Identity Standards 2020
A 67-page luxury real estate identity standards deck that runs an austere black-white-gray system, pairs Adobe Garamond headlines with a bold geometric sans, and lets dramatic property photography supply all the color.
67 slides · Guideline
View deck overview
Coldwell Banker Identity Standards cover
Prestige Pedigree Power tagline
Table of contents
Ultimate Luxury intro statement
Core Values four-column grid
Logo on black and on white
Logo variations - stacked and horizontal
Logo size and space parameters
DBA logo lockups on dark and light
Logo rules for usage - do not grid
Logomark rules for usage
Logomark examples on photography
Logomark on social media profiles
Logo applications - luxury swag
Voice - quiet confidence
Voice - examples of tone
Color palette - a refined selection
Digital color palette
Typography fonts specimen
Typography mood examples
Photography section opener hero
Photography exteriors grid
Photography interiors grid
Photography details grid
Applications section opener
Business card option 1
Business card option 2
Letterhead layouts
Note card options
Envelope layouts
Housing folder option 1 black embossed
Housing folder option 2 white logo
Housing folder option 3 white folder
Branding ads option 1 mosaic
Branding ads option 2 light mosaic
Seller ads option 1 full-bleed hero
Seller ad option 2 - hero with supporting grid
Listing ad template option 1 with measurements
Listing ad template option 2 with measurements
Magazine listing ad spread option 1
Magazine listing ad spread option 2
Postcard samples - just listed and featured listings
Postcard samples - alternate two-sided treatments
Social media post templates grid
HTML email eblast templates
HTML email eblast example with specs
Event materials - banners, table skirt and tent cards
Event materials - production sizes and type
Signage - yard sign installed example
Signage - yard sign designs (classic and platinum)
Signage - yard sign options (company and agent)
Signage - directional and open-house signs
Signage - sign riders (headers and footers)
Identity requirements - trademark overview
Identity requirements - disclaimer and use of mark
Identity requirements - registered service mark overview, DBA
Identity requirements - the mark in copy
Identity requirements - trademark notations
Logo with DBA - vertical logo, single-line DBA
Logo with DBA - vertical logo, double-line DBA
Logo with DBA - vertical stacked logo, single-line DBA
Logo with DBA - vertical stacked logo, double-line DBA
Logo with DBA - horizontal logo, single and double-line DBA
Logo with DBA - horizontal logo, long DBA names
Logo with DBA - horizontal stacked logo, single and double-line DBA
Logo with DBA - horizontal stacked logo, long DBA names
Closing - Live a life of LUXURY