Preview image. Unlock full-res
Dark construction page handling long DBA names in the horizontal lockup, two blue-bar examples with X/W/Z markers and two columns of bulleted fit-and-scaling rules.
Summary
A black construction page covering long DBA names in the horizontal lockup, with a single-line and double-line long-name example on blue guide bars, X/W/Z markers, and two columns of bulleted fit-and-scaling rules.
Visual description
Pure black background. White serif small-caps header "LOGO WITH DBA" with gray italic serif subtitle "- horizontal logo / single & double-line dba (long names)". The left column shows two horizontal lockups handling overflow: the white CB circle monogram beside the "COLDWELL BANKER" wordmark, with a long DBA "SMITH & SMITH" on one blue bar above and a longer two-line "SMITH, SMITH & SMITH / NEW HOMES & LAND" on a blue box below. Gray tick markers labeled "w" and "z" annotate the scaled box width and height. The right side carries two stacks of white sans-serif bullets under gray all-caps headings "SINGLE-LINE DBA (FOR LONGER NAMES)" and "DOUBLE-LINE DBA (FOR LONGER NAMES)", each split into two sub-columns. Running footer with "64", the standards title, and "9.20".
Key takeaway
Dedicating a full page to the long-name overflow case, with worked examples of how the DBA scales inside the blue box, removes ambiguity that prose alone leaves open. The unchanged marker system keeps the edge-case page legible against the base pages.
Reuse notes
Use when a co-branding or franchisee logo system must specify behavior for unusually long endorsement names. Treating the overflow case as its own diagrammed page (rather than a footnote) is the move worth copying. Companion to slide 63; keep the layout and markers identical.
From this deck: Logo with DBA - horizontal logo, long DBA names
View deck
