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Two-column light page of rules for using the Coldwell Banker mark and registered symbol in written copy, under tan REQUIRED labels.
Summary
A two-column text page detailing how to write the Coldwell Banker Global Luxury name and registered symbol in body copy, with tan "REQUIRED" labels flagging the mandatory rules.
Visual description
White background. Serif small-caps header "IDENTITY REQUIREMENTS" with light gray italic serif subtitle "- the mark in copy". The body splits into two columns of small gray sans-serif copy. Each column uses a warm tan all-caps "REQUIRED" label to introduce a block of rules; the left column also closes with a short bold black sans-serif sentence as emphasis ("The Coldwell Banker Global Luxury name can never be abbreviated..."). Generous leading separates the paragraphs. A gray running footer carries "57", the standards title, and "9.20".
Key takeaway
The tan "REQUIRED" tag used repeatedly as an inline severity marker, so compliance points scan instantly within an otherwise flat gray text block. Dropping to a single bold black line for the hardest rule, while everything else stays light gray, creates hierarchy with weight alone.
Reuse notes
Good model for usage or do-and-don't pages where many small rules need clear priority cues without icons or color blocks. The two-column split keeps a long list of guidance to roughly one screen. Reuse the tan label as a consistent "must" marker across the whole guideline.
From this deck: Identity requirements - the mark in copy
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