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Text-heavy guideline page introducing trademark requirements, a large horizontal crest lockup over a two-column body explaining correct use of the Global Luxury mark and DBA.
Summary
A text-driven governance page opening the identity-requirements section: a large horizontal Coldwell Banker crest lockup at top-left over two columns of copy explaining correct use of the Global Luxury mark and the company DBA.
Visual description
Near-white page, serif "IDENTITY REQUIREMENTS" header with italic "trademark overview". The upper-left holds a large horizontal lockup, the round Global Luxury crest beside the "COLDWELL BANKER" wordmark. The left text column runs sans body copy under a small caps lead "THE COLDWELL BANKER GLOBAL LUXURY MARK", several paragraphs on using the mark exactly as shown and with an approved DBA. The right column is split by hairline rules into labeled blocks in gold caps: "REQUIRED", "FOR EXAMPLE", and an unlabeled rules block, each a short bulleted paragraph (pre-approval of trade names, examples of confusing names, prohibitions on altering the mark, and a closing line that the DBA "is always typeset in GEOMETOS NEUE BOLD"). Generous white space throughout; footer shows page number 54.
Key takeaway
Breaking dense legal guidance into a scannable two-column layout where gold caps section labels ("REQUIRED", "FOR EXAMPLE") and hairline rules chunk the rules into digestible bullets. Anchoring a text page with one large brand lockup keeps it on-brand without imagery.
Reuse notes
A model for the unavoidable legal and trademark pages in a brand book, made readable rather than intimidating. The labeled-block, hairline-divided right column is reusable for any requirements or governance content. Pairs with the DBA and trademark detail pages that follow it.
From this deck: Identity requirements - trademark overview
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