Logo with DBA - vertical logo, double-line DBA

Summary

A black construction page showing two vertical Coldwell Banker lockups stacked on the left (a standard two-line DBA and a longer-name variant), each on blue guide bars with X/W/Z markers, with two columns of bulleted rules on the right.

Visual description

Pure black background. White serif small-caps header "LOGO WITH DBA" with gray italic serif subtitle "- vertical logo / double-line dba". The left column holds two examples of the white CB circle monogram and stacked "COLDWELL BANKER" wordmark: the upper one with a two-line DBA "SMITH, SMITH & SMITH" on a royal-blue box, the lower one with a longer "SMITH, SMITH & SMITH / NEW HOMES & LAND" DBA. Gray tick markers labeled "x", "w", and "z" annotate the spacing and box height. The right side carries two narrow columns of white sans-serif bullets under gray all-caps headings "DOUBLE-LINE DBA" and "DOUBLE-LINE DBA (FOR LONGER DBA NAMES)". Running footer with "60", the standards title, and "9.20".

Key takeaway

Stacking the standard case and the edge case (longer name) on one page against the same blue guide box, so the rule and its exception are taught together. The consistent X/W/Z marker set carried from the previous page builds a learnable construction language across the section.

Reuse notes

Use when a logo system must document multiple DBA or endorsement line counts and their overflow behavior. Showing two worked examples side by side is more legible than prose for spacing rules. Part of a tight 8-page lockup family; keep the marker labels identical across all of them.