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Dark logo-construction page showing the vertical Coldwell Banker lockup with a single-line blue DBA bar and X/W spacing markers, beside a bulleted rule list.
Summary
A black logo-construction page: the white vertical Coldwell Banker Global Luxury lockup with a single-line DBA on a blue guide bar and labeled X/W measurement markers on the left, a bulleted set of sizing rules on the right.
Visual description
Pure black background. Top-left header in white serif small-caps "LOGO WITH DBA" with the gray italic serif subtitle "- vertical logo / single-line dba". The left half shows the white circular "GLOBAL LUXURY" CB monogram above the stacked "COLDWELL BANKER" wordmark, with the DBA name "SMITH & SMITH" reversed out of a royal-blue horizontal bar; small gray construction markers labeled "x" and "w" with tick lines indicate the height and width parameters. The right half lists the single-line DBA rules as white sans-serif bullets under a small gray all-caps "SINGLE-LINE DBA" heading, plus a smaller gray footnote referencing page 63. A gray running footer carries "59", the standards title, and "9.20".
Key takeaway
The blue guide-box plus lettered X/W/Y markers as a consistent visual grammar for logo construction, so every lockup variant reads against the same measurement system. Reversing the whole spec onto pure black makes the white mark and single blue accent feel premium and precise.
Reuse notes
Ideal reference for the logo-construction and clear-space pages of an identity system, especially one with co-branded or franchisee DBA lockups. The blue measurement bar is reusable across an entire family of lockup pages (as it is here on slides 59 to 66). Needs a clean monochrome mark to carry the dark layout.
From this deck: Logo with DBA - vertical logo, single-line DBA
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