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Light legal-requirements page setting out the approved disclaimer copy under tan all-caps subheads on a white field.
Summary
A dense legal-requirements page that lays out the mandatory disclaimer copy and rules for protecting the logo, name, and image, organized under small tan all-caps subheads.
Visual description
White background. The header reads "IDENTITY REQUIREMENTS" in a refined serif small-caps, followed by an italic serif subtitle "- disclaimer & use of mark" in light gray. Two lines of intro body copy sit below in a small gray sans-serif. The body is then broken into four sections, each introduced by a warm tan all-caps label ("DISCLAIMER FOR U.S./CANADA AFFILIATES AND COMPANY-OWNED BROKERAGES", "PROTECTING OUR LOGO", "PROTECTING OUR NAME", "PROTECTING OUR IMAGE"), with multi-line gray paragraphs under each. A single full-width left column holds all the text; the right two-thirds stay empty. A thin gray running footer carries the page number "55", "COLDWELL BANKER GLOBAL LUXURY IDENTITY STANDARDS", and "9.20".
Key takeaway
The tan all-caps subhead as a quiet section marker that organizes a wall of legal text without bold rules or boxes. Pairing a serif small-caps header with a light italic serif subtitle gives even a dry compliance page an editorial, luxury tone.
Reuse notes
A strong template for legal, governance, or fine-print pages in a premium brand guideline where the text must stay readable but on-brand. The single-column layout with generous right-side whitespace keeps a heavy page from feeling cramped. Works best in light mode with a restrained warm accent.
From this deck: Identity requirements - disclaimer and use of mark
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