Seller ad option 2 - hero with supporting grid

Summary

An identity-standards page presenting "Option 2" of the seller advertisement, two ad mockups laid side by side, each built around a serif "Luxury is Captivating" headline above a wide photo of a modernist house with an infinity pool.

Visual description

Near-white page. A thin serif section header reads "ADVERTISING" in caps followed by an italic "seller ads", with a small gold "OPTION 2" label beneath. Two ad comps sit on a centered horizontal axis, each inside a faint hairline frame. Both lead with the all-caps serif headline "LUXURY IS CAPTIVATING" and the round Coldwell Banker Global Luxury crest plus a "SMITH & SMITH" DBA lockup at top right; the left comp stacks the crest lockup, the right runs it horizontally. Below each headline is a full-width photograph of a white contemporary villa with a long turquoise pool, wood loungers, and an open glass living space. A bold property caption ("City Name, State | $10,000,000 | 7 bedrooms...") and the "COLDWELLBANKERLUXURY.COM" url sit under the image, over several lines of very small gray legal disclaimer. A running footer carries the page number "37", "COLDWELL BANKER GLOBAL LUXURY IDENTITY STANDARDS" and the date "9.20".

Key takeaway

The restraint of a single oversized serif tagline over one strong wide photograph, with all the legal and property data demoted to tiny gray type so it never competes. Showing two near-identical options side by side is a clean way to document a layout variant in a brand book.

Reuse notes

A reference for luxury real estate print ads and for guideline pages that need to compare two layout options. The serif-headline-over-architectural-photo formula depends on genuinely premium photography. The dense fine print is realistic for a regulated industry but should stay visually quiet.