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Guideline page showing one HTML eblast example annotated with pixel dimensions, logomark sizing, margins, and a web-safe font fallback stack.
Summary
The spec companion to the eblast templates: a single centered email comp annotated with pixel measurements (hero height, logomark size, margins) and a web-safe font fallback list.
Visual description
Near-white page, serif "HTML EMAIL" header with italic "eblast example" and a centered gold "EXAMPLE" label. One email comp sits centered: a twilight glass-house photo with the italic serif "Live a life of LUXURY." tagline and the crest, then an italic serif intro, a gray bulleted benefits list, a bold sans contact line, an agent block with a gray avatar placeholder, the url, and the horizontal crest lockup over fine print. Gray annotation callouts surround it: "400 px. or taller depending on creative" with a vertical guide on the hero, "Logomark 80 px. depending on creative" pointing at the crest, "Margins 40 px." at the base, and a font note reading "Web Safe Fonts / Times Italic / Arial Regular". The footer reads "Based on 600 px. x 900 px. layout" with page number 46.
Key takeaway
Pinning an email layout to concrete pixel specs (600x900 frame, 400px hero, 80px mark, 40px margins) and naming the web-safe fallbacks (Times Italic, Arial) so the brand survives email clients. It is the practical counterpart to the aspirational template page before it.
Reuse notes
A model spec page for HTML email in a brand book: one clean comp ringed by measurement and font callouts. Reuse the pattern wherever a design must degrade gracefully to web-safe type. The pixel values are specific to a 600x900 eblast and would be reset for other formats.
From this deck: HTML email eblast example with specs
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