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A split page giving the standalone logomark rules, showing the seal correct on black and white above crossed-out negative versions below.
Summary
The logomark-only rules page: the circular seal shown correct on black and on white in the top row, and the prohibited negative versions crossed out with tan X marks in the bottom row, with a left-column explanation.
Visual description
The page is a black left half and white right half. A left-column gray sans paragraph (with Garamond "LOGOMARK - rules for usage" title) explains the mark may stand alone as an accent but never in negative, and its internal star must always be white. The right area shows a two-by-two arrangement: top-left the seal correct on black, top-right correct on white, and beneath each the inverted/negative version struck through with a large tan diagonal X to mark it forbidden. The seal is large and centered in each cell.
Key takeaway
Stacking the approved mark directly above its crossed-out negative twin, on both backgrounds, makes the "never in negative" rule unmissable in a single glance. The tan X reuses the brand's own accent color as the universal "no" mark, keeping even the prohibition on-palette.
Reuse notes
A tight correct-versus-incorrect template for a standalone logomark or icon. The approved-above, crossed-out-below pairing is broadly reusable for any single critical rule. Keep the X large and unambiguous and the approved version visually dominant.
From this deck: Logomark rules for usage
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