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Dark construction page with four step-by-step horizontal stacked lockups showing how long DBA names scale and center, beside columns of bulleted rules.
Summary
A black construction page that breaks long-name handling for the horizontal stacked lockup into numbered Step 1 / Step 2 examples, showing the DBA scaled into the blue box then centered vertically, alongside columns of bulleted rules.
Visual description
Pure black background, denser than the other lockup pages. White serif small-caps header "LOGO WITH DBA" with gray italic serif subtitle "- horizontal stacked logo / single & double-line dba (long names)". The left column shows four small lockups in two pairs: each pair is labeled "STEP 1" and "STEP 2", with the white CB circle monogram beside a stacked "COLDWELL / BANKER" wordmark and a long DBA on a royal-blue box ("SMITH, SMITH & SMITH" and a longer "NEW HOMES & LAND" variant). Tiny gray markers and a "center vertically" note annotate the construction. The right side carries multiple columns of white sans-serif bullets under gray all-caps headings "SINGLE-LINE DBA (FOR LONGER NAMES)" and "DOUBLE-LINE DBA (FOR LONGER NAMES)". Running footer with "66", the standards title, and "9.20".
Key takeaway
Turning the trickiest construction (scaling and centering a long DBA) into an explicit numbered Step 1 then Step 2 sequence, which teaches a procedure rather than just stating a rule. The smaller, four-up example grid packs the most complex case onto one page without losing the section's visual system.
Reuse notes
Reach for the numbered-step treatment whenever a logo rule is really a small workflow (scale, then position). Final page of the lockup-construction set; it intentionally runs denser than the rest because it carries the edge-case procedure for the most compact orientation.
From this deck: Logo with DBA - horizontal stacked logo, long DBA names
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