Preview image. Unlock full-res
A black page specifying the stacked and horizontal logo configurations, each with a left descriptor connected by a thin rule to a large white lockup on the right.
Summary
A logo-variations page on black: the stacked lockup (top) and horizontal lockup (bottom), each introduced by a right-aligned descriptor on the left and joined to its large white specimen by a thin leader rule.
Visual description
On black, "LOGO - variations" sits top-left in Garamond small caps with an italic qualifier. The page splits into two horizontal bands. The upper band labels "THE STACKED LOGO" with a right-aligned gray sans paragraph on the left, a short thin connector rule mid-page, and the large white stacked lockup (seal over COLDWELL BANKER) on the right. The lower band repeats the pattern for "THE HORIZONTAL LOGO": descriptor left, connector, and the horizontal lockup (seal beside COLDWELL BANKER) on the right. A page-numbered hairline footer runs along the bottom.
Key takeaway
The thin leader rule literally drawing a line from a short description to the matching specimen makes a spec page feel engineered and precise. Stacking two configuration variants in mirrored bands keeps the comparison tidy on one screen.
Reuse notes
A clean spec layout for showing multiple logo orientations or any labeled-variant set. The right-aligned-copy-to-connector-to-specimen device reads as deliberate and premium. Works best on a dark field where the white marks pop and the hairlines stay subtle.
From this deck: Logo variations - stacked and horizontal
View deck
