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ARTHAUS Brand Guidelines 2022

A 54-page Spanish-language brand guideline for ARTHAUS built on an extreme black condensed display face, full-bleed color and a flexible, organic identity system.

54 slides · Guideline

View deck overview
ARTHAUS cover with square-H logotype, brutalist, editorial, light
Cover
\"Una identidad flexible\" intro spread, brutalist, editorial, light
About
\"INDICE\" table of contents, brutalist, editorial, dark
Contents
\"MARCA\" section divider, brutalist, editorial, light
Section
\"El cambio es la única constante\" quote, brutalist, editorial, vibrant
Quote
Horizontal logotype, positive, brutalist, editorial, light
Logo Usage
Horizontal logotype, negative, brutalist, editorial, dark
Logo Usage
Horizontal logotype grayscale scale, swiss, minimal, light
Logo Usage
Horizontal logotype on color background, brutalist, swiss, vibrant
Logo Usage
Horizontal logotype reductions, swiss, minimal, light
Logo Usage
Horizontal logotype safe area, swiss, minimal, light
Logo Usage
Horizontal logotype accepted variations, brutalist, swiss, light
Logo Usage
\"CONTRASTE\" quote on orange, brutalist, editorial, vibrant
Quote
Vertical logotype, positive, brutalist, editorial, light
Logo Usage
Vertical logotype, negative, brutalist, editorial, dark
Logo Usage
Vertical logotype grayscale scale, swiss, minimal, light
Logo Usage
Vertical logotype on color background, brutalist, swiss, vibrant
Logo Usage
Vertical logotype reductions, swiss, minimal, light
Logo Usage
ARTHAUS vertical lockup safe area, editorial, minimal, light
Logo Usage
ARTHAUS approved vertical variations, editorial, minimal, light
Logo Usage
ARTHAUS logo color and finish variations, editorial, minimal, light
Logo Usage
ARTHAUS prohibited logo uses, editorial, minimal, light
Logo Usage
ARTHAUS Fundacion logotype positive, editorial, minimal, light
Logo Usage
ARTHAUS Fundacion logotype negative, editorial, minimal, dark
Logo Usage
ARTHAUS Fundacion grayscale contrast scale, editorial, minimal, light
Logo Usage
ARTHAUS Fundacion logotype on color, editorial, minimal, vibrant
Logo Usage
ARTHAUS Fundacion reductions and minimum sizes, editorial, minimal, light
Logo Usage
ARTHAUS Fundacion logotype safe area, editorial, minimal, light
Logo Usage
ELEMENTOS VISUALES section header, editorial, swiss, warm
Section
\"Lenguaje crea la realidad\" type quote, editorial, swiss, vibrant
Typography
BEIGE primary color swatch, editorial, swiss, warm
Color Palette
NEGRO primary color swatch, editorial, swiss, dark
Color Palette
ARTHAUS white color spec (Blanco), editorial, swiss, light
Color Palette
ARTHAUS secondary color palette bands, editorial, swiss, vibrant
Color Palette
ARTHAUS color usage (Usos del color), editorial, swiss, high-contrast
Color Palette
ARTHAUS typeface spec (Fixture Ultra), editorial, swiss, light
Typography
Fixture family weights across three widths, editorial, swiss, light
Typography
Per-letter style variation, centered, editorial, brutalist, dark
Typography
One style per word, marginated list, editorial, brutalist, light
Typography
One style per word, left-aligned phrase, editorial, brutalist, light
Typography
Photography color rules, three categories, editorial, swiss, light
Imagery
Photo cropping rules and diagonal mask, editorial, swiss, light
Imagery
Photo effects, beige filter and halftone, editorial, swiss, light
Imagery
APLICACIONES section divider, editorial, brutalist, light
Section
Pink quote slide, EL DISENO ES COMO FUNCIONA, editorial, brutalist, vibrant
Quote
Poster composition exploded layer diagram, editorial, swiss, light
Diagram
Rotated-portrait composition layer diagram, editorial, swiss, light
Diagram
Dark composition layer diagram with green accent, editorial, swiss, light
Diagram
Flyer mockup on tablet, editorial, minimal, light
Mockup
Instagram feed and post mockups, editorial, minimal, light
Social
Personal business card mockup, editorial, minimal, light
Mockup
Letterhead mockup, editorial, minimal, light
Mockup
BrandCrew credit and contact closing, minimal, swiss, light
Closing
Final blank closing slide, minimal, light-mode, light
Closing