ARTHAUS Brand Guidelines 2022

ARTHAUS cover with square-H logotype, brutalist, editorial, light

Una identidad flexible&quot; intro spread, brutalist, editorial, light

INDICE&quot; table of contents, brutalist, editorial, dark

MARCA&quot; section divider, brutalist, editorial, light

El cambio es la única constante&quot; quote, brutalist, editorial, vibrant

Horizontal logotype, positive, brutalist, editorial, light

Horizontal logotype, negative, brutalist, editorial, dark

Horizontal logotype grayscale scale, swiss, minimal, light

Horizontal logotype on color background, brutalist, swiss, vibrant

Horizontal logotype reductions, swiss, minimal, light

Horizontal logotype safe area, swiss, minimal, light

Horizontal logotype accepted variations, brutalist, swiss, light

CONTRASTE&quot; quote on orange, brutalist, editorial, vibrant

Vertical logotype, positive, brutalist, editorial, light

Vertical logotype, negative, brutalist, editorial, dark

Vertical logotype grayscale scale, swiss, minimal, light

Vertical logotype on color background, brutalist, swiss, vibrant

Vertical logotype reductions, swiss, minimal, light

ARTHAUS vertical lockup safe area, editorial, minimal, light

ARTHAUS approved vertical variations, editorial, minimal, light

ARTHAUS logo color and finish variations, editorial, minimal, light

ARTHAUS prohibited logo uses, editorial, minimal, light

ARTHAUS Fundacion logotype positive, editorial, minimal, light

ARTHAUS Fundacion logotype negative, editorial, minimal, dark

ARTHAUS Fundacion grayscale contrast scale, editorial, minimal, light

ARTHAUS Fundacion logotype on color, editorial, minimal, vibrant

ARTHAUS Fundacion reductions and minimum sizes, editorial, minimal, light

ARTHAUS Fundacion logotype safe area, editorial, minimal, light

ELEMENTOS VISUALES section header, editorial, swiss, warm

Lenguaje crea la realidad&quot; type quote, editorial, swiss, vibrant

BEIGE primary color swatch, editorial, swiss, warm

NEGRO primary color swatch, editorial, swiss, dark

ARTHAUS white color spec (Blanco), editorial, swiss, light

ARTHAUS secondary color palette bands, editorial, swiss, vibrant

ARTHAUS color usage (Usos del color), editorial, swiss, high-contrast

ARTHAUS typeface spec (Fixture Ultra), editorial, swiss, light

Fixture family weights across three widths, editorial, swiss, light

Per-letter style variation, centered, editorial, brutalist, dark

One style per word, marginated list, editorial, brutalist, light

One style per word, left-aligned phrase, editorial, brutalist, light

Photography color rules, three categories, editorial, swiss, light

Photo cropping rules and diagonal mask, editorial, swiss, light

Photo effects, beige filter and halftone, editorial, swiss, light

APLICACIONES section divider, editorial, brutalist, light

Pink quote slide, EL DISENO ES COMO FUNCIONA, editorial, brutalist, vibrant

Poster composition exploded layer diagram, editorial, swiss, light

Rotated-portrait composition layer diagram, editorial, swiss, light

Dark composition layer diagram with green accent, editorial, swiss, light

Flyer mockup on tablet, editorial, minimal, light

Instagram feed and post mockups, editorial, minimal, light

Personal business card mockup, editorial, minimal, light

Letterhead mockup, editorial, minimal, light

BrandCrew credit and contact closing, minimal, swiss, light

Final blank closing slide, minimal, light-mode, light