Horizontal logotype, negative

Logo specimen showing the horizontal ARTHAUS lockup reversed to white on a solid black field, the negative counterpart to the positive page.

Stylebrutalist, editorial, swiss, dark-mode, minimal, monochrome

Colordark, high-contrast, monochrome

Typedisplay, oversized, condensed, all-caps

Moodbold, premium, professional

Elementslogo

Tagslogo-usage, horizontal-lockup, negative, square-h, logotype-specimen, dark, rotated-margin-label, spanish

Palette

#000000

#FFFFFF

Summary

A logo specimen page: the horizontal ARTHAUS lockup reversed to white and centered on solid black, the negative counterpart to the preceding positive page.

Visual description

Solid black background. The ARTHAUS wordmark is centered at large scale in white compressed display caps, ART and AUS flanking the white square-and-bars H. Wide black margin surrounds the mark. A hairline at the left edge carries a rotated "LOGOTIPO HORIZONTAL Negativo" label and the page number "6".

Key takeaway

Mirroring the positive page exactly, same size, same centering, only inverting the values, so the positive/negative pair reads as one consistent specimen system. The square-H reads just as strongly reversed.

Reuse notes

The reference for the primary horizontal lockup in negative, to be used on dark backgrounds. Reusable as the inverse half of a positive/negative specimen pair.