Vertical logotype reductions

Vertical logotype reductions, swiss, minimal, light

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Minimum-size page showing the vertical logotype at three descending scales, with notes on full and reduced versions and a 0.8cm floor.

Summary

A minimum-size page for the vertical lockup: the stacked ARTHAUS mark shown at three shrinking sizes, with Spanish notes on when to switch to the reduced version and the 0.8cm floor.

Visual description

White background. Three black stacked ART-over-HAUS lockups step down in size from left to right: a large one, a medium one, and a tiny reduced version. Gray caption blocks under the medium and small marks state the full version works down to 2.5cm in height, the reduced version is used below that, and the minimum reduction is 0.8cm. A hairline, rotated "LOGOTIPO VERTICAL Reducciones" label and page number "17" sit at the left margin.

Key takeaway

The vertical twin of the horizontal reductions page: same descending size ladder, same "full to X, reduced below X, minimum Y" notes, with the threshold adjusted for the stacked proportion (2.5cm rather than 2cm).

Reuse notes

The reference for vertical-lockup minimum sizes and reduced version. Reusable as a size-spec page; documenting a separate threshold per lockup is the correct, careful detail to copy.

From this deck: Vertical logotype reductions

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