Horizontal logotype, positive

Logo specimen showing the horizontal ARTHAUS lockup in solid black on beige, with the central H rendered as a square, plus a rotated "Positivo" margin label.

Stylebrutalist, editorial, swiss, minimal, monochrome

Colorlight, high-contrast, earthy, warm

Typedisplay, oversized, condensed, all-caps

Moodbold, premium, professional

Elementslogo

Tagslogo-usage, horizontal-lockup, positive, square-h, logotype-specimen, beige, rotated-margin-label, spanish

Palette

#EBE5DE

#0A0A0A

Summary

A logo specimen page: the horizontal ARTHAUS lockup in solid black, centered on beige, presented as the positive (dark-on-light) version.

Visual description

Warm beige background. The ARTHAUS wordmark is centered at large scale in solid black compressed display caps: ART and AUS as condensed letters flanking a central H built from a solid black square with white bars. Generous empty margin surrounds the mark on all sides. A hairline runs down the left edge with a rotated "LOGOTIPO HORIZONTAL Positivo" label and the page number "5".

Key takeaway

The square-H construction itself: turning the middle letter of the wordmark into a heavy geometric block makes the logotype double as a recognizable graphic device. Presenting it isolated and centered with wide margins is textbook logo-specimen clarity.

Reuse notes

The reference page for the brand's primary horizontal lockup in positive. Pair with the negative, grayscale and color-background variants that follow. Reusable as a clean specimen layout for any wordmark-led identity.