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Light typography rule for short phrases: VARIACIONES POR PALABRA set in Fixture Ultra, one style per word, left-aligned and stacked.
Summary
The third headline rule: for 2-to-8-word phrases, one Fixture style per word, set large and left-aligned rather than justified.
Visual description
Warm off-white (#E6E1DA) full bleed, grey-and-black two-line caption centered at the top ("En frases de 2 a 8 palabras" / "Fixture Ultra - 1 estilo x palabra + Alineacion izquierda"). The phrase VARIACIONES POR PALABRA fills the left and center of the slide in heavy black all-caps; "VARIACIONES" runs across the top with "POR" set in a tall narrow condensed cut tucked at the end of the line, and "PALABRA" drops below in an extra-wide expanded weight. Each word is a different style, ragged on the right because the alignment is left, not justified. Thin rule and rotated "TIPOGRAFIA Usos" label on the left.
Key takeaway
The left-aligned variant of the per-word styling system: same one-style-per-word logic as the justified page but allowed to rag, which suits running phrases over rigid lists. Mixing a narrow condensed connector word ("POR") between two heavy words controls the rhythm.
Reuse notes
Use for headline phrases and pull quotes where justification would force awkward spacing. Pairs with the justified rule (slide 39) as the two alignment options of one system. Keep it to a few words and large; the effect collapses in body copy.
From this deck: One style per word, left-aligned phrase
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