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Photography rule on cropping by category, square crops for artworks and people, an angled elliptical mask for conceptual images, with role captions beneath each.
Summary
A photography rule covering crop shape per category: square crops for artworks and portraits, and a tilted elliptical mask reserved for conceptual images, each with its communicative role noted underneath.
Visual description
Same warm off-white (#F0ECE6) layout and left-edge "FOTOGRAFIA Recorte" label as the previous photo page. Three images in a centered row under grey-and-black headers: "Obras / Al corte" (the orange-sculpture gallery shot), "Personas / Al corte" (the black-and-white male portrait), and "Conceptuales / Mascara diagonal" (the dance image cropped inside a diagonal ellipse floating on the beige field). Below each, a one-line role caption in black: "Son el objeto principal de comunicacion", "Son protagonistas de la comunicacion", "Funcionan como acompanamiento".
Key takeaway
Pairing a crop rule with the image's communicative role, so the shape choice is justified by function (lead subject vs supporting accent). The diagonal elliptical mask is a distinctive brand device that signals "conceptual, secondary" at a glance.
Reuse notes
Extends the photography system to cropping; reuse alongside the color rule page. The angled ellipse is a strong recurring motif but reads as decorative, so keep it for accent imagery only. Works on a calm neutral ground that lets the masked shape stand out.
From this deck: Photo cropping rules and diagonal mask
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