Vertical logotype, positive

Vertical logotype, positive, brutalist, editorial, light

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Logo specimen of the stacked vertical ARTHAUS lockup (ART over HAUS) in solid black on beige, the positive version.

Summary

A logo specimen page: the vertical ARTHAUS lockup, ART stacked over HAUS, in solid black centered on beige, presented as the positive version.

Visual description

Warm beige background. The wordmark is stacked into two lines of ultra-bold compressed black caps: "ART" on top (with a thin tall T whose bar overhangs to the right) sitting over "HAUS" below, the two rows packed so the letters interlock into a roughly square block. Generous margin surrounds it. A hairline at the left edge carries a rotated "LOGOTIPO VERTICAL Positivo" label and page number "13".

Key takeaway

The vertical lockup compresses the same letters into a near-square stack, giving the brand a second proportion for tight or portrait spaces while keeping the heavy display voice. The overhanging T bar is a small distinctive quirk.

Reuse notes

The reference for the stacked vertical lockup in positive, the portrait counterpart to the horizontal mark. Reusable as a specimen layout; pair with its negative, grayscale and color variants that follow.

From this deck: Vertical logotype, positive

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