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Logo specimen of the stacked vertical ARTHAUS lockup reversed to white on solid black, the negative counterpart to the positive page.
Summary
A logo specimen page: the vertical ARTHAUS lockup, ART over HAUS, reversed to white and centered on solid black, the negative counterpart to the preceding positive page.
Visual description
Solid black background. The stacked wordmark is centered in white ultra-bold compressed caps, "ART" over "HAUS", packed into a near-square block with the overhanging T bar. Wide black margin surrounds it. A hairline at the left edge carries a rotated "LOGOTIPO VERTICAL Negativo" label and page number "14".
Key takeaway
The matched-pair discipline again: identical placement and size to the positive page, values inverted. The stacked mark reads as a solid white block against black, holding its near-square silhouette.
Reuse notes
The reference for the vertical lockup in negative, for dark backgrounds. Reusable as the inverse half of a vertical positive/negative specimen pair.
From this deck: Vertical logotype, negative
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