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A 3x3 grid of misuse examples, each ARTHAUS mark struck through with a red diagonal line and captioned with the forbidden action.
Summary
The "don'ts" page: nine grey swatches showing incorrect treatments of the ARTHAUS mark, every one crossed out by a red diagonal line and labeled with the violation.
Visual description
Light beige full bleed with a rotated "USOS NO PERMITIDOS" side label up the left edge. A 3x3 grid of pale-grey cells, each containing a misused logo and struck by a single red diagonal slash, with a grey caption below. The violations: recoloring the whole mark (green), recoloring individual characters (multicolor), outlining the mark, vertically squashing it, rotating it, decorating it (a small red Santa hat on a letter), rotating individual characters, shifting the baseline, and altering the type sizes within the word. Each example keeps the recognizable ART + square + HAUS structure so the error is obvious.
Key takeaway
The relentlessly consistent red-diagonal-plus-caption pattern across a 3x3 grid, which makes a long list of prohibitions scannable in seconds. Including a playful "intervention" example (the Santa hat) signals exactly the kind of well-meaning misuse to forbid.
Reuse notes
A canonical misuse / "incorrect usage" page reusable for any brand book. The muted grey cells deliberately demote these examples while the red slash reads as a hard stop. Pair it directly opposite an approved-uses page for contrast.
From this deck: ARTHAUS prohibited logo uses
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