Horizontal logotype on color background

Horizontal logotype on color background, brutalist, swiss, vibrant

Preview image. Unlock full-res

The horizontal ARTHAUS logotype shown in solid black filling a saturated lime-green field, demonstrating use on a brand color background.

Summary

A color-background usage page: the horizontal ARTHAUS lockup in solid black, centered large on a saturated lime-green field.

Visual description

Full-bleed lime green (#3DDB3D). The ARTHAUS wordmark sits centered in solid black compressed display caps, ART and AUS around the black square-and-bars H, with the green showing through the letter counters. Wide green margin on all sides. A rotated "LOGOTIPO HORIZONTAL Fondo de color" label and page number "8" run up the left edge.

Key takeaway

Showing the mark in flat black directly on a high-energy brand color rather than in a containing box, proving the logotype holds up against saturated fields. The lime green against black is a confident, high-contrast pairing.

Reuse notes

The reference for placing the primary lockup on brand color. One of a set of color-field usage pages (lime, red and others) that establish the palette in context. Reusable as a color-on-color logo usage spec.

From this deck: Horizontal logotype on color background

View deck

More like this