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Bravida Brand Guidelines 2021

A 123-page corporate brand guideline for Bravida built on a Bravida Blue and Bravida Green palette, light-weight Inter typography, a recurring label-left content-right grid, and a custom four-point sparkle symbol whose rounded curve becomes a graphic motif.

122 slides · Guideline

View deck overview

On-site pipe welding photo, photographic, minimal, cool

Foreword text slide, minimal, editorial, vibrant

Our toolbox contents index, minimal, swiss, dark

Logotype section divider, minimal, swiss, dark

Bravida logotype introduction, minimal, corporate-clean, light

Bravida logotype clear space, minimal, corporate-clean, light

Bravida toolbox contents divider, minimal, corporate-clean, dark

Bravida symbol introduction, minimal, corporate-clean, light

Symbol clear space rules, minimal, corporate-clean, light

Bravida symbol color treatments grid, minimal, swiss, light

Colors section contents on blue, minimal, swiss, cool

Supportive colors six-swatch row, minimal, swiss, high-contrast

Color usage proportion band, minimal, swiss, high-contrast

Color combinations contrast matrix, minimal, swiss, high-contrast

Typography section contents on blue, minimal, swiss, cool

Typography introduction with oversized glyphs, minimal, editorial, warm

Inter weights specimen and usage, minimal, swiss, warm

Arial fallback typeface specimen, minimal, swiss, warm

Typographic settings on a print spread, minimal, editorial, warm

Typographic settings per text level, minimal, editorial, warm

Photography section contents on blue, minimal, swiss, cool

Photography introduction with welding hero, minimal, editorial, cool

Photography look and feel checklist, minimal, editorial, cool

Image categories four-photo grid, minimal, editorial, cool

Service photography category page, minimal, editorial, dark

Installation photography category page, minimal, editorial, dark

Office photography checklist page, editorial, minimal, light

End-user lifestyle photography page, editorial, minimal, light

Toolbox contents (Graphic format), minimal, swiss, dark

Graphic format introduction (the B shape), minimal, swiss, dark

Graphic format application examples, minimal, swiss, dark

Toolbox contents (Illustrations & charts), minimal, swiss, dark

Illustration introduction (line-art cityscape), minimal, illustrated, cool

Illustration highlight rule (bring buildings to life), minimal, illustrated, cool

Illustration background color options, minimal, illustrated, cool

Illustration in printed spread example, minimal, illustrated, cool

Chart style example spread, minimal, illustrated, cool

Toolbox contents (Icons), minimal, swiss, dark

Icon construction grid (padlock), minimal, technical, cool

Service icon set (grid of 15), minimal, technical, cool

Security and systems icon set (grid of 15), minimal, technical, cool

Icon set continuation (three icons), minimal, technical, cool

Toolbox contents (Tagline), minimal, swiss, dark

Tagline introduction over bridge photo, editorial, minimal, cool

Tagline lockup with Nordic translations, minimal, swiss, cool

Compact tagline lockup, minimal, swiss, cool

Toolbox contents, Area of expertise highlighted, minimal, swiss, dark

Areas of expertise, Nordic naming matrix, minimal, swiss, light

Area of expertise lockup sizing options, minimal, swiss, light

Area of expertise lockup color options, minimal, swiss, high-contrast

Expertise lockup placement on print, minimal, swiss, light

Toolbox contents, Sustainability highlighted, minimal, swiss, dark

Sustainability color and illustration system, minimal, swiss, light

Bravida GreenHub applied examples, minimal, swiss, light

Toolbox contents, Overview highlighted, minimal, swiss, dark

Toolbox contents, Applications highlighted, minimal, swiss, dark

Applications sub-contents, Workwear highlighted, minimal, swiss, dark

Zip-up sweatshirt, Fire & Security, minimal, corporate-clean, light

Zip-up sweatshirt, Ventilation, minimal, corporate-clean, light

Hi-vis reflex sweatshirt, minimal, corporate-clean, light

Vehicles section divider, minimal, swiss, dark

Kia estate livery with tagline, minimal, corporate-clean, light

Kia estate livery with area of expertise, minimal, corporate-clean, light

Peugeot van livery with tagline and campaign sticker, minimal, corporate-clean, light

Peugeot van optional green striping, minimal, corporate-clean, light

Peugeot van optional silver striping, minimal, corporate-clean, light

Stationery section divider, minimal, swiss, dark

Business card front spec, minimal, swiss, light

Business card back with tagline, minimal, swiss, light

Word letter template and grid, minimal, swiss, light

Email signature template, minimal, swiss, light

Advertising templates section divider, minimal, swiss, dark

A4 advertising grid system, minimal, swiss, light

A4 photo ad template, minimal, swiss, light

A4 graphic ad template, minimal, swiss, light

A5 landscape ad grid spec, minimal, corporate-clean, light

A5 photo ad type spec, minimal, corporate-clean, light

A5 graphic ad color spec, minimal, corporate-clean, light

Banner templates section divider, minimal, corporate-clean, dark

300x600 banner grid spec, minimal, corporate-clean, light

300x600 photo banner spec, minimal, corporate-clean, light

300x600 graphic banner spec, minimal, corporate-clean, light

300x250 banner grid spec, minimal, corporate-clean, light

300x250 photo banner spec, minimal, corporate-clean, light

300x250 graphic banner spec, minimal, corporate-clean, light

Motion graphics section divider, minimal, corporate-clean, dark

Motion identity introduction, minimal, corporate-clean, light

Logotype animation sequence, minimal, corporate-clean, light

Intro motion alternatives, minimal, corporate-clean, light

Outro motion animation, minimal, corporate-clean, light

Animated typography spec storyboard, minimal, corporate-clean, light

Textplate contrast-plate spec storyboard, minimal, corporate-clean, light

Text chapter color-block spec storyboard, minimal, corporate-clean, light

Text sequence chained-block spec storyboard, minimal, corporate-clean, light

Video nameplate lower-third spec, minimal, corporate-clean, light

Video subtitle placement spec, minimal, corporate-clean, light

Applications section index, social media, minimal, corporate-clean, dark

Instagram post examples, minimal, corporate-clean, light

Facebook page mockup (photo cover), minimal, corporate-clean, light

Facebook cover (illustrated variant), minimal, corporate-clean, light

LinkedIn company page example, minimal, corporate-clean, light

Applications contents (PPT template), minimal, corporate-clean, dark

PowerPoint template layouts, minimal, corporate-clean, light

Applications contents (Signs & stickers), minimal, corporate-clean, dark

Sign/sticker/banner + text spec (text above), minimal, corporate-clean, light

Sign/sticker/banner + text spec (text below), minimal, corporate-clean, light

Square security sticker (LARM), minimal, corporate-clean, cool

Square security sticker (two-line DORREN LARMAD), minimal, corporate-clean, cool

Round security sticker (BRANDLARM), minimal, corporate-clean, vibrant

Wide security sticker (UTRYMNINGSLARM), minimal, corporate-clean, vibrant

Closing tagline slide, minimal, dark-mode, dark