Bravida Brand Guidelines 2021
A 123-page corporate brand guideline for Bravida built on a Bravida Blue and Bravida Green palette, light-weight Inter typography, a recurring label-left content-right grid, and a custom four-point sparkle symbol whose rounded curve becomes a graphic motif.
123 slides · Guideline
View deck overview
Bravida brand guidelines cover
On-site pipe welding photo
Foreword text slide
Our toolbox contents index
Logotype section divider
Bravida logotype introduction
Bravida logotype clear space
Bravida logo color options
Bravida logo don'ts
Bravida toolbox contents divider
Bravida symbol introduction
Symbol clear space rules
Bravida symbol color treatments grid
Colors section contents on blue
Primary brand colors blue and green
Supportive colors six-swatch row
Color usage proportion band
Color combinations contrast matrix
Typography section contents on blue
Typography introduction with oversized glyphs
Inter weights specimen and usage
Arial fallback typeface specimen
Typographic settings on a print spread
Typographic settings per text level
Photography section contents on blue
Photography introduction with welding hero
Photography look and feel checklist
Image categories four-photo grid
Service photography category page
Installation photography category page
Office photography checklist page
End-user lifestyle photography page
Toolbox contents (Graphic format)
Graphic format introduction (the B shape)
Graphic format application examples
Toolbox contents (Illustrations & charts)
Illustration introduction (line-art cityscape)
Illustration highlight rule (bring buildings to life)
Illustration background color options
Illustration in printed spread example
Chart style example spread
Toolbox contents (Icons)
Icon construction grid (padlock)
Service icon set (grid of 15)
Security and systems icon set (grid of 15)
Icon set continuation (three icons)
Toolbox contents (Tagline)
Tagline introduction over bridge photo
Tagline lockup with Nordic translations
Compact tagline lockup
Toolbox contents, Area of expertise highlighted
Areas of expertise, Nordic naming matrix
Area of expertise lockup sizing options
Area of expertise lockup color options
Expertise lockup placement on print
Toolbox contents, Sustainability highlighted
Sustainability color and illustration system
Bravida GreenHub applied examples
Toolbox contents, Overview highlighted
Overview mosaic of brand in use
Toolbox contents, Applications highlighted
Applications sub-contents, Workwear highlighted
Zip-up sweatshirt, Fire & Security
Zip-up sweatshirt, Ventilation
Polo shirt logo placement
Hi-vis reflex sweatshirt
Workwear jacket logo placement
Workwear pants logo placement
Vehicles section divider
Kia estate livery with tagline
Kia estate livery with area of expertise
Peugeot van livery with area of expertise
Peugeot van livery with tagline and campaign sticker
Peugeot van optional green striping
Peugeot van optional silver striping
Stationery section divider
Business card front spec
Business card back with tagline
Word letter template and grid
Email signature template
Advertising templates section divider
A4 advertising grid system
A4 photo ad template
A4 graphic ad template
A5 landscape ad grid spec
A5 photo ad type spec
A5 graphic ad color spec
Banner templates section divider
300x600 banner grid spec
300x600 photo banner spec
300x600 graphic banner spec
300x250 banner grid spec
300x250 photo banner spec
300x250 graphic banner spec
Motion graphics section divider
Motion identity introduction
Logotype animation sequence
Intro motion alternatives
Outro motion animation
Animated typography spec storyboard
Textplate contrast-plate spec storyboard
Text chapter color-block spec storyboard
Text sequence chained-block spec storyboard
Video nameplate lower-third spec
Video subtitle placement spec
Applications section index, social media
Instagram profile and post mockups
Instagram post examples
Facebook page mockup (photo cover)
Facebook cover (illustrated variant)
LinkedIn company page example
Applications contents (PPT template)
PowerPoint template layouts
Applications contents (Signs & stickers)
Sign/sticker/banner + text spec (text above)
Sign/sticker/banner + text spec (text below)
Square security sticker (LARM)
Square security sticker (two-line DORREN LARMAD)
Logo sticker + address
Logo sticker + text
Round security sticker (BRANDLARM)
Wide security sticker (UTRYMNINGSLARM)
Closing tagline slide